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| Campaign for Shareholder of Happiness with 1,004 won |
Shareholders of happiness are people who create a brighter future and
happier community based on a donation of 1,004 won through the
participation of themselves, family members and social gatherings.
They donate 1,004 won toward celebrating birthdays, admissions to
school, graduations, promotions and other special occasions or to
remember important family days such as wedding anniversaries. Various
groups and organizations such as alumni associations, fraternities and
sororities are also invited to participate in this campaign. |
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| Honor Society |
Based on their high interest in and profound understanding of social
problems, leaders of society gather for "Honor Society" to create a
brighter future by participation and support. Honor Society is created to
lead Korea's donating culture and to bring about a real value of sharing
by practicing noblesse oblige.
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| Korea Cares Campaign |
"The Korea Cares Campaign" is one of the biggest annual fundrasing
events in Korea.
It is specifically directed to draw the community's attention to the plight
of those who face special difficulties in winter. The campaign runs from
December to January. CCK erects a huge thermometer in front of Seoul
City Hall to show the amount of donations flowing in for the whole nation
to see. People from all walks of life, from little children to owners of big
businesses, participate in the campaign. Each day of the two months,
CCK publishes selected stories of ordinary citizens' sharing to encourage
and inspire support. |
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| Hansarang Sharing Campaign |
Hansarang, which means "great love" is a workplace fundraising campaign through
which employees donate a percentage of their monthly salaries. |
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| Good Shops Campaign |
Self-employed shop owners are encouraged to allocate a portion of their sales to
regular donations. Any shop owner, large or small, can become a member of the
campaign.
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| Corporate Social Responsibility (CSR) |
CCK and responsible corporate citizens have joined together to make our society
better through various social programs. CCK encourages companies to see CSR as
a form of social investment.
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| Sharing through the Internet |
| On-line sharing has made giving ever so practical in terms of access and speed. It is
an area of intensive R&D for CCK and is gaining popularity with the introduction of
mileage points and a variety of other incentives. |
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| Happiness Sharing Campaign |
Individuals are encouraged to celebrate special
occasions in their lives, such as birthdays, weddings,
or the arrival of a new baby by sharing their happiness
with others through donations. |
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| Sharing through Media Outlets |
CCK uses media programming to draw attention to
social issues and to the experiences of those who suffer
as a result of them. Through media, CCK aims to
motivate viewers and listeners to work towards a solution.
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| School Outreach |
Sharing become an educational experience through
CCK's nation-wide fundrasing drive among teachers
and students from kindergarten upward. The funds
raised are earmarked to care for children with cancer
and to support projects for children and youth.
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| Gifts-In-Kind |
| CCK coordinates collections and distributions of in-kind
donations. These donations include daily necessities,
tickets for exhibitions, theater performances and other
cultural activities which may contribute to self-development
of the disadvantaged. |
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